Know Your Members This February

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Know Your Member This February

Credit union leaders care about the financial wellness of their members. As their chosen financial partner, you play a role in what is important to them. Tax season can be stressful for your members. Taxes seem complicated and taxpayers tend to avoid anything that will overcomplicate their tax filing process. Encouraging members to claim their charitable contributions on tax deductions can greatly benefit them and your community. 

Credit Unions Connect

Yes, charitable donations can be deducted from taxes, but this type of financial planning is not the motivating factor behind the vast majority of donations.  According to Charities Aid Foundation, 96 percent of people give because they feel a sense of duty to give back to society, using their own good fortune to help others. By connecting your members with their community, you remind them of your commitment to “putting people over profit”. 

People make charitable decisions based on their personal experiences, and credit unions can make it personal for their members. Did you know that credit unions have a unique way of connecting members with their favorite charities whether it’s a food shelf, homeless shelter, or pet rescue operation? NetGiver is a giving platform that can provide a credit union-branded charitable giving experience to their members and community that is secure and easy. 

While we are on the topic, let’s talk about the impact of credit unions in sustaining community development while focusing on member needs. Credit unions are known for supporting their communities, which includes nonprofits. Many philanthropic organizations have experienced the benefit of the Concern For Community credit union principle. It is important to remind members that supporting these organizations can benefit them come tax season. 

It's Good to Give

As you educate people in your community and offer ways for people to connect with nonprofits easily and safely, it can also help you reach and convert non-members. NetGiver allows donors to use one secure platform for all of their charitable giving. As a feature, it stores their giving history, which can be downloaded and sent to their tax preparer when tax time rolls around. 

By playing a key role in educating your members about the value of charitable giving, you show them how giving back to your community is part of your financial strategy too. To learn more, visit us at NetGiver for Credit Unions — NetGiver | 100% Giving (netgiverapp.com)

Reach out now and schedule a conversation to learn more about maximizing the Giving Season with NetGiver for Credit Unions