Credit Union Member Giving And How You Can Capitalize On New Trends

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Credit Union Member Giving And How You Can Capitalize On New Trends

As a credit union employee, it's important to stay up to date on donation trends within your membership base. Understanding these trends can help you better connect with your members and create effective fundraising strategies. In this blog post, we'll explore some of the current donation trends and provide some tips on how to discover new trends.

Current Donation Trends:

1.Mobile Donations: One of the most significant trends in donations is the rise of mobile giving. More and more people are using their smartphones to make donations, whether through NetGiver or a third-party platform. To take advantage of this trend, credit unions should ensure their online giving platforms are mobile-friendly and easy to use. It’s important to keep in mind that with the rise of mobile donations, we are seeing a decrease in traditional methods such as checks.

2.Recurring Giving: Another trend that's extremely popular is recurring giving. This allows members to make regular contributions to the causes they care about, providing the nonprofits they love with some much needed support year round.

3.Personalization: Members are seeking personalized experiences, including tailored messages and donation options that align with their interests and values. This could also tie into the donor wanting to see their impact or get an idea of the type of change that could be made when they give.

Discovering New Giving Trends:How can credit unions stay on top of these trends and discover new ones? Here are a few tips:

1.Analyze Donation Data: Start by analyzing your credit union's donation data. Look for patterns and trends in the amount, frequency, and type of donations. You can use this data to identify which channels are most effective for receiving donations, which campaigns are resonating with members, and which segments of your membership base are most engaged. In short, find out what your members care about and make that a priority.

2.Monitor Industry News: Keep up to date with news and developments in the credit union space and fundraising industry to make sure you can catch trends before they occur. Follow relevant blogs and news sites, attend conferences and webinars, and network with other credit union professionals to stay informed.

3..Conduct Member Surveys: Conduct surveys to get direct feedback from your members on their donation preferences and behaviors. Ask questions about their preferred donation channels, the causes they care about, and how often they prefer to give. This information can help you tailor your donation strategies to meet the needs and preferences of your members.

4.Engage with Members: Engage with your members regularly to build relationships and gain insight into their giving habits. This can include sending personalized messages, hosting events, and conducting focus groups. The more you know about your members, the better you can serve their needs and connect with them in meaningful ways.

Conclusion:

Keeping up with donation trends is essential for credit unions looking to effectively engage with their members and give back to their communities. By staying informed on current trends and taking steps to discover new ones, credit union employees can develop more effective donation strategies and build deeper connections with their members. By leveraging NetGiver credit unions can ensure they are meeting their members' needs and providing them with a simple and secure way to give.

To learn more, visit us at: NetGiver for Credit Unions — NetGiver | 100% Giving (netgiverapp.com)

Reach out now and schedule a conversation to learn more about giving with NetGiver for Credit Unions.